How Aloft Cut Appraisal Time by 75% & Landed $25M

Case Study Highlights

• Client: Aloft, a real estate appraisal startup.
• Challenge: Scattered data. Messy workflow. Slow appraisals.
• Key Result: Landed $25M in funding after cutting turnaround time by 75%.

Aloft appraises real estate. Fast.

But behind their reputation for speed, their internal process was breaking. Data lived everywhere—HubSpot, Google Docs, appraisers' phones. Communication was fragmented. It was slow. It was messy. And for a company built on speed, it was a critical threat.

The Operational Hurdle

As Aloft grew, the cracks in their workflow became impossible to ignore.

• Data was siloed. Finding the status of any given appraisal required checking multiple systems.
• Communication was a constant challenge. Coordinating between appraisers, clients, residents, and the admin team was a manual, time-consuming effort.
• There was no single source of truth. This created a lack of transparency and accountability, hindering their ability to deliver on their promise of industry-leading turnaround times.

"We were growing faster than our spreadsheets could handle. Everything was siloed, and communication was a constant challenge. We knew we needed a real system to scale."

— Mike, Aloft

Crafting the Solution

We didn't build them a bigger, more complicated app. We built a simple, powerful engine for clarity and speed.

• First, we gave them one source of truth. We made Airtable the central hub, integrating it with their existing tools to eliminate data silos.
• Then, we automated the workflow. We mapped their entire process and built a system of triggers. When one task is done, the next is automatically assigned. No more guesswork.
• Finally, we connected their communication. Using Twilio, the team could now message clients, residents, and appraisers directly from the Airtable record. Everyone stays in the loop, automatically.

Measurable Impact

The results weren't just about efficiency. They were about building a fundable, scalable business.

• 75% Faster Turnaround. The average appraisal time plummeted from over 20 days to just 5 days.
• 3X Appraiser Capacity. They tripled their output without increasing administrative staff.
• Landed $25M in Funding. Within months of the system going live, Aloft secured a massive investment from top-tier VCs like Andreessen Horowitz. The new efficiency was undeniable proof of their ability to scale.
• Clients Noticed. Orders from existing clients surged, a direct reflection of their satisfaction with the faster, more reliable service.

"Vikas is at another level. He combines a unique brand of professionalism and openness that has allowed us to get our Airtable database up and running in very short order."

— Mike, Aloft

Key Takeaway for Your Business

A rock-solid operational foundation isn't just about internal efficiency. It's what proves to the world—and to investors—that you're ready to scale.

Think your process is broken?

Let's talk.