Building a Scalable 3D Content Factory

Case Study Highlights

• Client: A pioneering 3D/AI e-commerce company.
• Challenge: A manual, chaotic workflow was strangling their ability to create 3D assets at scale.
• Key Result: Slashed 3D model turnaround time from 3 weeks to under 5 days and scaled from 10 to 80+ active artists.

The client had a massive vision: turn every 2D product photo on the internet into an interactive 3D model. To do this, they needed an army of freelance 3D artists.

But managing that army was pure chaos. This project built the operational backbone for what would become Curie.co, a leading AI e-commerce analyst.

The Operational Hurdle

Their backend tech was powerful. Their real-world production process was not.

• Artist assignments were a mess. With dozens of freelancers, tracking who was doing what, and when it was due, was nearly impossible.
• The workflow was a black box. No one had a clear view of where any specific project stood, leading to missed deadlines and unhappy clients.
• Submissions were inconsistent. Artists and clients submitted files in varied formats, creating a data-handling nightmare for the internal team.

"We had this incredible vision and the backend tech, but our actual production process was chaos. We were completely bottlenecked by our own manual workflow."

— Mike, Founder

Crafting the Solution

We didn't just organize their spreadsheets. We built them a digital factory.

• A central hub for everything. We used Airtable as the single source of truth for all data: customers, orders, 3D models, artist submissions, and invoices.
• A smart portal for artists. Using Bubble, we built a custom submission portal. The key feature: it allowed artists to preview their 3D models on multiple devices before submitting, drastically reducing errors.
• An automation engine. We deployed Make (Integromat) to handle the repetitive work. It managed everything else: new artist assignments, project notifications, quality control triggers, and even invoicing.

Measurable Impact

The new system immediately transformed their capacity and speed.

• From 3 weeks to < 5 days. The average turnaround time for a 3D model plummeted, with many orders completed in under 48 hours.
• From 10 artists to 80+. The streamlined system allowed them to scale their freelance workforce by 8x without adding administrative overhead.
• From 80 manual steps to 15. The entire workflow was simplified, allowing the core team to focus on quality and growth, not micromanagement.
• The Foundation for a Pivot. The system was so effective at managing visual data at scale, it laid the groundwork for their successful evolution into Curie.co, an AI e-commerce analytics company.

"Vikas didn't just organize our workflow; he built us a factory. It gave us the capacity to think bigger, which ultimately led to where we are today."

— Lucas, Program Manager

Key Takeaway for Your Business

Great operations aren't just about making you more efficient today. They build the foundation that gives you the freedom to become a different, better company tomorrow.

Think your process is broken?

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